OBJECTIVE
Write the job before the draft.
Audience, message, and claim boundaries are attached before a word is made.
HUMAN GATEYOU APPROVE
The Marketing Department · Founding release
Your marketing department. In files you own.
Claude Code or Claude Cowork reads the context, makes the work, and stops at the approval gate. You keep the files. You decide what ships.
$299 first 50 copies $999 after Lifetime updates
Context + strategy attachedPLAIN MARKDOWN · NO LOCK-IN
The app is not the product.The operation is.
- Own
- Open every instruction. Edit every word. Keep every decision.
- Run
- Use Claude Code or Claude Cowork today. The source stays inspectable plain Markdown.
- Approve
- The Department makes and queues. Nothing publishes without your yes.
Five functions.
One controlled record.
The folder structure is the operating model. Each function knows what to read, what to make, and where the work goes next.
- 01 The truth
context/
Your company, audience, voice, tools, and claims gate. The ground every task reads first.
- 02 The direction
strategy/
Positioning, messaging, offers, and a content calendar. Nothing gets made without a reason.
- 03 The material
assets/
AI-made media on a fixed lifecycle: drafts, approved, published. Channels pull only from approved.
- 04 The workshop
channels/
Seventeen channel playbooks across owned, shared, paid, and earned — including the complete SEO pipeline shown above.
- 05 The memory
measurement/
KPI definitions, a weekly reporting ritual, and the record that keeps the department learning.
# Claims gate — what we may (not) write and show
The gate for all public-facing content. Every text and image the AI prepares must pass this page before it reaches a channel. Where it says TBC, the rule is not yet settled — flag it to the operator, never guess.
1. The product must always be shown 1:1 real. No AI-generated product imagery — AI may cut, crop, caption and translate real material only.
3. Claims only with evidence. Certifications, test results and superlatives are quoted as they stand in documentation — never paraphrased "more freely", never extended.
Set up in conversation. Operate in the open.
No code and no integration required on day one.
- 01
Bring Claude Code or Claude Cowork.
Those are the tools we currently prepare and test the Department with. Their plan or usage cost is separate from Cleave.
- 02
Unzip the Department.
There is no Cleave account and nothing to install. You receive ordinary files you can inspect and keep.
- 03
Let it interview you.
The AI asks about your business, audience, voice, and channels, then fills the operating context in with you.
- 04
Start with one real job.
Choose a channel, make the work, review the evidence, and move only approved output across ready/.
One business · One-time purchase
Own the Department.
Every future version is included. There is no Cleave subscription and no Cleave account to maintain.
- Part
- The Marketing Department
- Material
- Plain markdown · 17 channel playbooks
- License
- One business
- Finish
- Lifetime updates, by email
- Unit
- $999 one-time
- Founding run
- First 50 copies · $299
First 50 copies $299, then $999.
Reserve your copy
We email your payment link and download. No charge is made by this form.
The honest answers.
What it costs, what it needs, and what happens next.
Which AI do I need?
Use Claude Code or Claude Cowork — the tools we currently prepare and test the Department with. The source is plain Markdown, so other file-reading tools can inspect it, but we do not yet claim that they run the Department correctly.
Is there an ongoing cost?
Not to Cleave. The Department is a one-time purchase. The separate AI you choose has its own paid plan or pay-as-you-go usage, billed by that provider.
Do I need to code?
No. Setup and daily work happen in plain conversation. There is no code to write and no integration is required on day one.
How does delivery work?
Fulfillment is manual for now. Reserve your copy here and we email your payment link and download within one business day.
How do lifetime updates arrive?
By email. When a new version ships, you receive the updated files to review and drop into the Department you already own.
What does the license cover?
One business. The copy is licensed to a single business you own or operate. Unrelated businesses need separate copies.
Why a folder instead of another app?
Because files remain yours. You can inspect every instruction, edit the operation, and keep the record without depending on a Cleave account.
We can fit it to your operation.
The done-with-you Diagnostic maps your real workflows by automatability × ROI and names the first implementation move.
Explore the Diagnostic Read why we build in public